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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">nmp</journal-id><journal-title-group><journal-title xml:lang="ru">Журнал им. Н.В. Склифосовского «Неотложная медицинская помощь»</journal-title><trans-title-group xml:lang="en"><trans-title>Russian Sklifosovsky Journal "Emergency Medical Care"</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2223-9022</issn><issn pub-type="epub">2541-8017</issn><publisher><publisher-name>“N.V. Sklifosovsky Research Institute for Emergency Medicine”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.23934/2223-9022-2022-11-4-668-675</article-id><article-id custom-type="elpub" pub-id-type="custom">nmp-1523</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>В ПОМОЩЬ ПРАКТИКУЮЩЕМУ ВРАЧУ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>FOR PRACTICING PHYSICIANS</subject></subj-group></article-categories><title-group><article-title>Новости как средство популяризации первой помощи: контент-анализ новостных сообщений о случаях остановки сердца у детей в школах и детских садах России</article-title><trans-title-group xml:lang="en"><trans-title>News as a Means of Popularization of First Aid Knowledge: Content Analysis of News Articles Related to Cases of Pediatric Cardiac Arrest in Schools and Kindergartens of Russia</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2789-9760</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Биркун</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Birkun</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Биркун Алексей Алексеевич, кандидат медицинских наук, доцент; доцент кафедры общей хирургии, анестезиологии-реаниматологии и скорой медицинской помощи Института «Медицинская академия им. С.И. Георгиевского»</p><p>295051, Симферополь, бульвар Ленина, д. 5/7</p></bio><bio xml:lang="en"><p>Aleksei A. Birkun, Candidate of Medical Sciences, Associate Professor, Department of  General  Surgery, Anaesthesiology,  Resuscitation and Emergency Medicine</p><p>5/7, Lenin Blvd, Simferopol, 295051</p><p> </p></bio><email xlink:type="simple">birkunalexei@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7046-624X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Самарин</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Samarin</surname><given-names>S. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Самарин Сергей Александрович, кандидат медицинских наук, доцент; доцент кафедры общей хирургии, анестезиологии-реаниматологии и скорой медицинской помощи Института «Медицинская академия им. С.И. Георгиевского»</p><p>295051, Симферополь, бульвар Ленина, д. 5/7</p></bio><bio xml:lang="en"><p>Sergey A. Samarin, Candidate of Medical Sciences, Associate Professor, Department of  General  Surgery, Anaesthesiology,  Resuscitation and Emergency Medicine</p><p>5/7, Lenin Blvd, Simferopol, 295051</p></bio><email xlink:type="simple">samarinmd@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1556-1906</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тупотилова</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Tupotilova</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Тупотилова Анна Александровна, магистр химии, магистр государственного управления, начальник отдела по работе с персоналом в сфере медицинского образования</p><p>295051, Симферополь, бульвар Ленина, д. 5/7</p></bio><bio xml:lang="en"><p>Anna A. Tupotilova, Master of Chemistry, Master of Public Administration, Head</p><p>5/7, Lenin Blvd, Simferopol, 295051</p></bio><email xlink:type="simple">syuzen07@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">ФГАОУ ВО «Крымский федеральный университет им. В.И. Вернадского», Институт «Медицинская академия им. С.И. Георгиевского»<country>Россия</country></aff><aff xml:lang="en">Medicine Medical Academy named after S.I. Georgievsky of V. I. Vernadsky Crimean Federal University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>03</day><month>02</month><year>2023</year></pub-date><volume>11</volume><issue>4</issue><fpage>668</fpage><lpage>675</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Биркун А.А., Самарин С.А., Тупотилова А.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Биркун А.А., Самарин С.А., Тупотилова А.А.</copyright-holder><copyright-holder xml:lang="en">Birkun A.A., Samarin S.A., Tupotilova A.A.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.jnmp.ru/jour/article/view/1523">https://www.jnmp.ru/jour/article/view/1523</self-uri><abstract><p>АКТУАЛЬНОСТЬ Недостаточные мотивация и готовность жителей России к оказанию первой помощи (ПП) обусловливают малую частоту проведения сердечно-легочной реанимации (СЛР) свидетелями остановки сердца (ОС) и, как следствие, высокую летальность при этом состоянии. Новостные сообщения о реальных случаях ОС наряду с описанием происшествия могут нести важную информацию, популяризирующую оказание ПП в широкой аудитории, однако практика представления таких сведений в отечественной медийной среде неизвестна.</p><p>ЦЕЛЬ Изучить современные тенденции представления информации о проблеме ОС и оказании помощи при ОС в сообщениях новостных интернет-ресурсов на примере выборки новостей о случаях ОС у детей в дошкольных образовательных организациях и общеобразовательных организациях России.</p><p>МАТЕРИАЛ И МЕТОДЫ В августе 2021 года выполнен поиск в системах Google и Яндекс и последующий структурированный анализ содержания русскоязычных новостных сообщений, описывающих случаи ОС у детей, произошедшие в детских садах и школах России в 2020-м календарном году.</p><p>РЕЗУЛЬТАТЫ Выборку исследования составили 207 новостных сообщений, описывающих 21 уникальный случай ОС. В 76,2% случаев (n=16) ОС развилась у детей в школе, в 23,8% случаев (n=5) — в детском саду. По меньшей мере в 28,6% случаев (n=6) прибывшие по вызову специалисты скорой медицинской помощи не предпринимали попытки СЛР. Оказание ПП свидетелями происшествия описано для 2 случаев (9,5%), оказание помощи медработниками образовательных организаций — для 6 случаев (28,6%). Только в одном случае (4,8%) ребенок был госпитализирован после успешной реанимации; в остальных 20 случаях (95,2%) на месте происшествия констатировали биологическую смерть. Информацию о важности ПП для спасения жизни при ОС содержало только одно из 207 новостных сообщений (0,5%); ни в одном из сообщений не упоминались правовые аспекты оказания ПП, не описывались правила оказания ПП при ОС, не подчеркивалась важность массового обучения населения навыкам СЛР.</p><p>ВЫВОДЫ Новостные сообщения о случаях остановки сердца подтверждают высокую актуальность проблемы, но не несут важной информации, популяризирущей первую помощь. Включение в содержание новостей сведений о значении, принципах и правилах оказания помощи свидетелями остановки сердца требуется для формирования позитивного общественного мнения и мотивации жителей страны к обучению и оказанию первой помощи, что определяет необходимость повышения информированности профессионального журналистского сообщества о проблеме оказания первой помощи при остановке сердца.</p></abstract><trans-abstract xml:lang="en"><p>RELEVANCE In Russia, insufficient motivation and low readiness of laypeople to provide first aid (FA) stipulate low rates of bystander cardiopulmonary resuscitation (CPR) and, as consequence, high mortality from cardiac arrest (CA). News reports on real cases of CA, in addition to describing circumstances of the event, may carry important information promoting FA provision among a wide audience. However, existing practice of presenting such content in Russian media sphere is unknown.</p><p>AIM To investigate contemporary trends for presentation of information on the problem of CA and provision of help in CA in reports of online news media on the example of a news sample about cases of pediatric CA in kindergartens and schools of Russia.</p><p>MATERIAL AND METHODS In August 2021, Google and Yandex were searched for Russian-language news reports describing cases of CA that happened in children in Russian schools and kindergartens in 2020, and structured content analysis of the news was carried out.</p><p>RESULTS The study sample consisted of 207 news reports describing 21 unique case of CA. In 76.2% cases (n=16) CA occurred in children at school, in 23.8% cases (5) — at kindergarten. At least in 28.6% of cases (6) Emergency Medical Services providers did not attempt CPR at arrival on scene. FA provision by bystanders was described in two cases (9.5%), provision of help by medical employees of educational organizations — in six cases (28.6%). Only in one case (4.8%) the child was transferred to a hospital after successful resuscitation. In the rest of cases (n=20; 95.2%) biological death was verified on scene. Information on the value of FA for saving life in CA was present in one out of 207 news reports (0.5%); and there were no reports mentioning legal aspects of FA provision, describing procedure of FA in CA, or highlighting the importance of mass public resuscitation education.</p><p>CONCLUSIONS News reports that describe cases of CA confirm high relevance of the problem, but do not carry important information related to popularization of FA knowledge. Inclusion of information on significance, principles and procedures of providing FA to CA victims into the content of the news reports is necessary for establishing positive public opinion and increasing motivation of the general population of Russia towards training in FA and FA provision. This in turn indicates the necessity for enhancing awareness of the professional journalistic community on the problem of FA provision in CA.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>остановка сердца</kwd><kwd>смерть</kwd><kwd>сердечно-легочная реанимация</kwd><kwd>первая помощь</kwd><kwd>новости</kwd><kwd>СМИ</kwd><kwd>интернет</kwd><kwd>школа</kwd><kwd>детский сад</kwd><kwd>ребенок</kwd></kwd-group><kwd-group xml:lang="en"><kwd>arrest</kwd><kwd>death</kwd><kwd>cardiopulmonary resuscitation</kwd><kwd>first aid</kwd><kwd>news</kwd><kwd>mass media</kwd><kwd>internet</kwd><kwd>school</kwd><kwd>kindergarten</kwd><kwd>kid</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Christensen DM, Rajan S, Kragholm K, Søndergaard KB, Hansen OM, Gerds TA, et al. 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